ASO tools for App Store and Google Play
App store optimization (ASO) is how apps get found in search and charts. AppRankSpy combines keyword research, rank tracking, new-app radar, and competitor ads in one place.
What is app store optimization?
ASO is the work of ranking higher in the App Store and Google Play — titles, subtitles, keywords, screenshots, ratings, and category fit. Teams use an ASO tool to see which keywords competitors own, how ranks move by country, and which new apps are entering the niche.
ASO keyword research
Search live App Store and Google Play listings for the phrases users type. AppRankSpy shows matching apps, listing copy, and how those results sit on the store — so you can pick keywords with real demand instead of guessing.
After you sign in on a paid plan, open ASO for live keyword search and listing tools.
App rank tracker
Rank tracking answers “where is this app today?” for Top Free, Paid, and Grossing charts. Watch iOS and Android by country and category, then set alerts when a competitor jumps. That is the core of app AppRankSpy workflow — not a one-off screenshot of a chart.
Public overview: how AppRankSpy works. Charts and rankings open after you create a free account.
Google Play ASO and iOS ASO
Apple and Google rank apps differently. iOS leans on title, subtitle, and the keyword field. Google Play weighs the short and long description, installs, and engagement. AppRankSpy pulls both storefronts so you can compare the same brand across platforms.
Competitor app analysis
Track publishers, watchlists, and listing changes. See when a rival ships a new icon, changes screenshots, or leaves the store. Ad creatives show what they run by country and network — useful when you are deciding creatives, not only keywords.
New app tracker
New launches are the earliest ASO signal in a category. The AppRankSpy hub lists apps as they appear, plus pulse for rising, falling, and removed titles. That helps you spot clones, category shifts, and keyword gaps before charts fill up.
Start with a free plan
Create an account to open charts, new launches, and the catalog. Upgrade when you need ASO keyword research, competitor tracking, and higher daily limits. See pricing, browse ASO guides, or create a free account. New to the brand? What is AppRankSpy?