ASO keyword research for App Store and Google Play
ASO keyword research is how you choose the phrases that put your app in store search. AppRankSpy shows live listings so you pick demand, not guesses.
Why keyword research matters for ASO
Store search still drives a large share of organic installs. If your title, subtitle, and description miss the phrases users type, you lose visibility even when the product is strong.
Good ASO keyword research balances relevance (does the phrase describe your app?) with opportunity (can you realistically rank?).
How to research keywords with AppRankSpy
Start from a seed phrase your users would type. Search it on AppRankSpy’s ASO tools (signed-in) and scan which apps appear, how they write titles, and which secondary phrases show up in short descriptions.
- Collect 20–50 seed phrases from your niche and competitor titles
- Check live store results — not only third-party volume guesses
- Map winners into title / subtitle (iOS) or short description (Play)
- Re-check ranks weekly as competitors change listings
Next steps
Read the full ASO overview, then create a free AppRankSpy account to open Charts and upgrade when you need live keyword search depth.
Related on AppRankSpy
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