Free · heuristic outlines
Organic video ideas
Formats that show the app doing one job. Views are awareness, not installs. Tag organic posts and boosted posts with different links so you can tell them apart.
Problem / solution
Stop doing this job the slow way. your app does it in one step.
- Show the painful this job workflow in the first two seconds.
- Open your app and solve the same task on screen.
- Show the finished result, not a feature list.
- Point viewers to the store link in your profile.
Store link in the profile or description. Tag organic posts and boosted posts with different links.
Before and after
Before vs after: the same this job task, side by side.
- Film the messy starting point for this job.
- Do the work in your app without skipping steps.
- Hold the result next to the start.
- Say what stayed free and what the app actually changed.
Store link in the profile or description. Tag organic posts and boosted posts with different links.
Screen recording tutorial
How to handle this job in your app — one workflow, no filler.
- Name the one this job job this video finishes.
- Record the taps inside your app, with captions for each step.
- End on the saved result.
- Invite people to try that one workflow, not the whole app.
Store link in the profile or description. Tag organic posts and boosted posts with different links.
Challenge or experiment
I used your app for this job for seven days. Here is what changed.
- State the rule: only your app, only this job, seven days.
- Show day 1 and day 7, not a montage of every feature.
- Say what failed as well as what worked.
- Link the exact version you used.
Store link in the profile or description. Tag organic posts and boosted posts with different links.
Fair comparison
Three ways to do this job. Same task, no winner declared up front.
- Pick one this job task and run it in your app and two alternatives.
- Compare time, price and what you give up — facts you can show.
- Do not invent ratings, download counts or “best app” claims.
- Disclose if you built one of the apps.
Store link in the profile or description. Tag organic posts and boosted posts with different links.
Someone else using it
A real this job session in your app, filmed by the person doing the work.
- Ask one user to record their own this job task in your app.
- Keep their words; do not script a fake review.
- Show the result they cared about.
- Credit them and disclose if you paid or gifted anything.
Store link in the profile or description. Tag organic posts and boosted posts with different links.
Build in public
What we changed in your app this week after users complained about this job.
- Quote one real complaint about this job (no fake reviews).
- Show the change you shipped in your app.
- Say what is still broken.
- Ask viewers which problem to fix next.
Store link in the profile or description. Tag organic posts and boosted posts with different links.
Something worth sharing
Your this job result from your app — made to be posted, not to harvest contacts.
- Let the user finish one this job outcome inside your app.
- Offer an optional image or card they can save. Sharing stays optional.
- Do not put private data on the card.
- The store link sits on the card, not a forced follow.
Store link in the profile or description. Tag organic posts and boosted posts with different links.
Where to post it
| Platform | Fits | Link |
|---|---|---|
| TikTok | Short demos and challenges | Profile or bio link |
| Instagram Reels | Before/after and tutorials | Profile link |
| YouTube Shorts | One workflow or a fair comparison | Description link |
| YouTube long-form | A full walkthrough or launch story | Description link |
| A useful demo where the community allows it | Relevant link, no spam | |
| A founder update or a work use case | Post link |
How to use this report
- 1
Pick one job, not the whole app
The first two seconds should show the problem. One workflow beats a feature tour.
- 2
Tag the link before you post
Organic TikTok and a Spark Ads boost of the same video are different sources.
Build the links - 3
Check the store after a week
A rank or rating move is a signal to investigate, not proof the video caused installs.
Growth check