Free tool · runs in your browser
Campaign link builder
Know which posts, creators and ads actually bring users. Build one tracked link per channel — with organic TikTok and boosted Spark Ads kept apart — for your landing page, Google Play and the App Store.
Your tracked links
Add a landing page or store link, a campaign name and at least one channel.
Your click funnel
These numbers are your campaigns only. Growth Check still shows public competitor signals and does not mix them in here. Installs, first opens, and retention say Not connected until an integration reports them.
Loading your campaigns…
Connect your analytics
Optional and free. The credential is encrypted. We store an ingest token as a hash and never show it again. Post first_open, install, retention, and revenue to /api/growth/events with Authorization: Bearer.
Not connected
Where each link is measured
| Link | Measured in | What you see |
|---|---|---|
| Landing page + UTM | Google Analytics 4 or your web analytics | Visits and clicks through to the store by source / medium / campaign. |
| Google Play + referrer | Play Console acquisition reports and the Play Install Referrer API (Firebase reads it for you) | Store visitors and installs by UTM source and campaign. |
| App Store + pt / ct | App Store Connect → App Analytics → Campaigns | Impressions, product page views and downloads per campaign token. |
| Ads (Apple Ads, Google Ads, TikTok, Meta) | Each ad platform's own reporting and attribution | Spend, taps and attributed installs. Keep boosted posts as their own source. |
AppRankSpy never receives your clicks or installs. The links are built in your browser; the numbers live in your own analytics and store consoles.
Keep these apart
- Views≠installs
- Clicks≠activated users
- Installs≠retained users
- A rank increase≠proven organic installs
Boosting a post with Spark Ads makes that traffic paid, even though the post started organic. Tag it as its own source.
A simple organic → paid loop
- 1
Post organically with a tagged link
Publish short videos with the organic TikTok / Reels link and watch saves, comments and profile visits.
Video ideas - 2
Boost only the winners
When a post clearly outperforms, boost it (Spark Ads for TikTok) with the paid link so you can compare paid and organic.
- 3
Check the store side too
Rank and rating changes after a campaign are signals, not proof. Watch them in your growth report.
Growth check